Six Reasons to Hire a Home Photographer For Your Home Photos

Published by:

best home photographers

The term “Home Photographer” has many definitions. For the purpose of this article, home photography will not include any shots by the real estate agent or any photos taken on an iPhone.

The majority of the real estate agents selling upscale homes claim to use the best home photography. Just because you’ve paid to have your client’s home photographed doesn’t mean the photography is professional grade.

It’s common fact that listings with professional photos sell for more money? Not only that, but they sell quicker too.

best home photographers

This isn’t only about homes ranging above $1 million; this applies to all homes priced at $200,000 or more. That’s right. Studies have found that good photography helps to sell a home faster and for more money. Keep in mind that with so much research performed online, a good photo can help to get a homebuyer through the door.

The first impression is essential. If homebuyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home.

Emotion is the No. 1 trigger of the affluent buyer, so use it to your advantage. A good photo can speak not a thousand words, but a million words. Get creative: If the home is upwards of a certain amount, use models and shoot lifestyle photos in the home and around the home.

1. Art direction

The professional photo was the result of a shoot that included an art director. We know that 500 photos aren’t necessary to sell a home; what is essential is capturing the right images. When we produce a shoot, we know exactly what we are looking for, and it isn’t photos of the toilets. Expect only 10 interiors and 10 exteriors — anything more would be useless. Making sure that the photographer captures the right images is the responsibility of the art director.

2. Staged photography

Homes must be staged. Remember how important emotion is in the purchase decision. An empty home yields no emotion, but a poorly furnished home is equally bad. Potential buyers must be able to envision themselves living in the home. If the home is already furnished, a photographer and a home stylist will work to rearrange each room, creating a spectacular photo. By bringing in props and removing personal artifacts, homebuyers are not distracted, and it becomes easier to determine whether the home is suitable for them. If the home is empty, hire a good staging company. An empty home will never sell for the same amount as a staged home.

3. Getting the right angles

In photography, it is all about lighting and angles. A great photographers in Jackson ms can bring out the best features of a home by mastering angles and lighting. Good photographers strive to capture the right angles to make a home as desirable as possible. This means shooting with a tripod, shooting at the right level and using either available light or adding lighting to certain areas of the home, which will ensure that each room in the home looks extremely desirable.

4. Scouting before the shoot

Good photos are all about preparation, which includes time of day and setup. Days before the shoot, the art director will go out with the photographer to scout the property. Each and every angle must be explored prior to shooting the home. During the scout, the photographer will analyze the home’s light exposure, experiment with interior and exterior lights, and take sample photos. This mission will allow the photographer to understand what tools he needs to bring and the compositions he wants. Skipping this step could cost you dearly.

5. Creating the perfect composition

Just as with a painting, a photo must be composed. The photographer will define the subject of the photo and the elements that will be included. They will dictate how best to fill the space, where to create horizontal and vertical lines, and where to direct the focus. When capturing buildings or architectural subjects, the photograph must be taken in such a way that the homebuyer is led through the various structural elements. Straight lines and curves can add appeal to a home and help to guide the homebuyer along the image.

6. Post-production

Post-production is the art of choosing the right photos and enhancing them. The homebuyer will not be given all the raw photographs; instead, they will be presented with the final edited photo selections. Along with the photographer, the creative director and art director will go through the contact sheets to make selections.

Often, the best photos aren’t the ones that are tight, meaning photos that have plenty of space around the subject to work with are better. This type of image allows usage for different purposes. It is much easier to crop a photo than have to add fake cloned components.


When the selections have been made, the photographer processes the photos and enhances the color. The photographer will then edit the photos to ensure that trees, grass, home and sky are perfect. This involves fixing brown grass patches, editing paint on a home and much more. Once the photographer is finished with his post-production, the art director will do their own post-production for the particular use of the photos.

Remember, a potential homebuyer will not be thinking about why they love a photo; they will only know they love it. Offering a home seller professional photography has a tremendous value not only for them, but for the agent, as well.

The Best Option For Mold Removal Near Houston

Published by:

Remediation Should Not Be Done By Just Any Contractor

The EPA advises that any areas affected by mold less than 10 square feet can be remediated by the homeowner. Beyond that, you may want to talk to a mold remediation houston professional.

Mold Isn’t Always Toxicn

According to the Centers for Disease Control: “While certain molds are toxigenic, meaning they can produce toxins (specifically mycotoxins), the molds themselves are not toxic, or poisonous.” And while it’s possible for toxigenic molds to produce “rare health conditions such as pulmonary hemorrhage or memory loss (CDC),” this only rarely happens.

Bleach Is Not An Effective Way To Kill Mold

Please, by all means do NOT use household bleach to kill mold. The biggest cause of mold health problems stems from the home owner thinking they have removed the mold by a simple bleach wash when in reality they have only hid the problem to show itself later on.


Three Steps to Remediate Mold

  1. Identify the source of water.
  2. Eradicate the mold.
  3. Encapsulate the mold.

The Mold Remediation Industry Says It Is Worthwhile

Mold remediation companies certainly out perform home remedies when the mold is wide-spread and is in a public building. And while most mold is not toxic, some mold is can be very hazardous to one’s health. For this, you want a licensed, experienced professional dealing with the mold.


1. Tightly Sealed Houses Contribute To Mold

Mold burdens that we see today are problems that we unknowingly created ourselves and they are not problems we had 20 years ago.

Since 1978 the government has been requiring us to become more energy efficient in our construction. The more energy efficient we are, the tighter we seal up our homes, the less our homes can breathe naturaly. This is why we can easily address questions when people ask ‘If mold can be dangerous to our health, how come it’s only been a problem for the past couple of decades? Mold had been around forever so why is it a problem now?

2. Does Remediation Mean “Mold Killing”?

“Mold remediation by definition is the act of removing infected materials and if done properly will require more than 2 steps. Most reputable mold professionals will be quick to tell you that killing mold has nothing to do with remediation and technically they are right.


mold remediation in progress

3.  The Three Steps

1.>The first step is setting up containment and ventilation. The use of proper ventilation and air filtration devices (AFDs) such as air scrubbers are required to ensure that mold spores that are disturbed and become airborne are not spreading to an uninfected area.

2.>Cleaning is the next step and this is the stage that includes the actual remediation and disposal of the moldy materials.

3.>After the cleaning and disinfecting, then we apply our biocide. The next step is where we address any moisture or humidity concerns we may have before applying an encapsulant.

4.  The “Scare Industry” Called Mold Remediation

Too many mold professionals try to use the scare tactics. We try hard not to but sometimes it’s difficult to get accurate information out there without causing concerns over health.

Many times the health issue is severely downplayed. If a person is not sensitive to or allergic to mold, they can become sensitive after repeated or prolonged exposure to mycotoxins.

Although there has been credible research over the past couple of years linking some types of cancer, brain damage, early onset of dementia, Alzheimers and other serious conditions besides asthma and breathing and respiratory issues, we try not to focus on these concerns unless the individual is a resident who is at high risk for developing a problem due to exposure to mycotoxins.

5.  Mycotoxins

People should be educated with a clear understanding but not made to cause panic. There are some very serious health issues associated with mold mycotoxins, but most people will never have the need to be overly concerned with them.